Rocio Liebana Vinuesa

Rocio Liebana is the founder of RLC Solutions GmbH, Co-founder of WiiN Global and Board member of IMA Europe. Rocio has 15+ years of experience in the loyalty, rewards and recognition industry and has run multiple successful gift card projects with top tier global and local retailers based in Europe and beyond. In 2017, she started RL Consulting, a gift cards consulting firm specialized in supporting brands implementing, understanding and growing their gift card business.

In 2021, Rocio decided to take the business to the next level and launch different scalable business models within the business and founded RLC Solutions GmbH. RLC Solutions operates in 17 European markets and makes it easier for brands to leverage the power of gift cards by providing sound guidance, technology, B2B sales channels and hands-on support.